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OUR STORY

 

Welcome to MOMERA.

On the farmlands of the Murray–Darling Basin lays the Momera lagoon. The lagoon that inspired our name, is also home to numerous wild life. It is surrounded by fields of wheat, cotton, barley, sorghum and roaming cattle and horses.

We want to share a little bit about what inspires us every day, the uniqueness of our region. We want to bring you closer to our backyard.
 

Our inspiration

On the farmlands of the Murray–Darling Basin lays the Momera lagoon. The lagoon that inspired our name, is also home to numerous wild life. It is surrounded by fields of wheat, cotton, barley, sorghum and roaming cattle and horses.

We want to share a little bit about what inspires us every day, the uniqueness of our region. We want to bring you closer to our backyard.
 

Our commitment to the planet

Considering our impact on the planet is no longer a choice, it’s a necessity. We are aware that our industry is one known to commonly cultivate environmental and social issues. For us this means we communicate openly and honestly with our customers, and constantly educate ourselves to better our practices.

We are committed to working with naturally grown and processed fibers. Our clothing is designed and crafted to do more than be worn – it’s made to stand the test of time.

We recognise that there’s a long way to go before our ambitions become reality, but our search for ways to improve is just as tireless as our approach. We’re learning, we’re adapting, we’re pushing forward – and we hope we’re encouraging others on the way.
 

Meet our founder

Amelia Genevieve was born and raised in Sydney. After living overseas and travelling Australia she followed her heart to the rural town of Goondiwindi. She now lives on a cotton farm with her husband Sam. Inspired by her travels and with her passion for fashion and style, she founded the MOMERA boutique in April 2022.